![Integridad](http://samiya.co/wp-content/uploads/2019/05/Integridad-1.png)
Integrity
... acting with integrity in every action we take, understanding that this brings reliability, optimism and respect for our brand, our products, and our business culture.
![Sustentabilidad](http://samiya.co/wp-content/uploads/2019/05/Sustentabilidad.png)
Sustainability
... paving the way to sustainability by practicing ethical entrepreneurship and sensitive leadership, promoting social well-being and raising environmental awareness, in a holistic effort to build healthier and more resilient communities that live in harmony with our planet.
![Excelencia](http://samiya.co/wp-content/uploads/2019/05/Excelencia.png)
Excellence
... doing our best effort to achieve excellence in our performance, acknowledging that improvement is a day-to-day exercise that we embrace and are committed to.